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About Sandra

Sandra is a Marketing and communications leader with more than 20 years of experience building brands, strengthening organizational reputation and driving business growth across international organizations, FMCG, consumer brands, higher education, government and professional services. Her career spans international organizations, multinational advertising agencies, FMCG, higher education, government and consulting, providing a broad understanding of how communications can support organizational strategy, commercial performance and stakeholder engagement. For the past 12 years, has led the Marketing & Communications function of the European Public Law Organization (EPLO) and shaped the communications strategy of the European Law & Governance School (ELGS), an international higher-education institution with campuses in Italy, Greece and Portugal — building the School’s identity, international positioning and student-recruitment engine from launch to established reputation.

This builds on 17 years in senior client-leadership roles at leading multinational and Greek advertising agencies — Leo Burnett, Saatchi & Saatchi and FCB among them — directing integrated communications for blue-chip international brands. An advisory practice, Performance Consulting, adds hands-on depth across FMCG, healthcare and the cultural sector — spanning brand repositioning, launch communications and business development.

Today she is the marketing director of an International organization but also supports other companies representing their marketing and communication department.

Her diverse portfolio combined with many years of experience has equipped her with insights on multiple markets, rich experience in mar-com effective strategies, creative thinking, strong intuition, quick reflections and perception, and the ability to work effectively under pressure. She is often described as a “multi-functional” professional as she can easily work as a manager and a hands-on executive. She speaks fluent English, French and Spanish.

Experienced Director of Marketing & Communications in both public and private companies
and organizations

Extensive experience in Business Development

Fifteen year experience in advertising. Savvy in digital advertising & web analytics, as well as
well experienced in press- public relations and events

Extensive managerial and administrative expertise gained in top positions

 Marketing Strategy
 Strategic Communications
 Project Management
 Market /Competition Analysis
 Digital Advertising
 CSR
 Social media management
 Conference/Event Organization
 Public Relations  Press /Media Relations
 Crisis Management
 Website creation & content management
 Direct Marketing
 Leadership
 Team Management
 Client Management

2024– 2026
Notia Medcare Health and Longevity Center, Glyfada, Athens 
PR Management

2020 – 2022
SOUROTI SA
Marketing Communications Director

2014 – To date
EUROPEAN PUBLIC LAW ORGANIZATION (EPLO) & EUROPEAN LAW & GOVERNANCE SCHOOL (ELGS)
Director of Marketing Communications

2012- To date
Business Development and Marketing Consultant (external)
Owner of PERFORMANCE CONSULTING (since MARCH 2020)

2011 – 2012
HARD ROCK CAFÉ GREECE RESTAURANTS-MUSIC VENUES
Sales And Marketing Director

2009 – 2011
GREEK GOVERNMENT
MINISTRY OF ECONOMY, COMPETITIVENESS AND SHIPPING
MINISTRY OF LABOUR AND SOCIAL SECURITY
Special Advisor PR and International Relations
 WorldExpo 2010 in China which lasted for 6 month
 Responsible for organizing high-level meetings
 Liaising with foreign Embassies
 Responsible for social media and web communication
 Responsible for the Ministry’s presence at the International Posidonia Exposition of 2010 (developing concept – kiosk creation- communication material)
 Coordinated the Corporate Social Responsibility Group -CSR activities.
 Organized the Euro50 Group meeting in Athens

2008-2009 O! LIVE FACTOR (GAEA and BENOSTAN start up)
Business Coordinator

2008-1993: Worked in various companies in the Advertising Industry:
2003-2008 MSPS Below –the-line Agency FCB/GNOMI GROUP
Client Services Director
Clients: DIAGEO HELLAS, COCA COLA HELLAS, PAPASTRATOS-PHILLIP MORRIS, OTE, ELBISCO –ALLATINH, SONY ERICSSON, GALLAHER LTD, VIVARTIA, CCHBC.

2002-2003 UNEXPECTED ADVERTISING
Executive Director
Accounts of GERMANOS, KIKIZAS SA/ MELISSA

2000-2002 ΑDEL SAATCHI & SAATCHI ADVERTISING
Executive Director
Responsible for one of three major business units of the company, handling the accounts of
GALLAHER HELLAS/ Silk Cut, BSP SA/ PITSOS Home appliances, IASO Hospital.

1998-2000 LEO BURNETT ADVERTISING
Account Director
Responsible for the accounts of DIAGEO /Johnnie Walker, EMIRATES AIRLINES, PILLSBURY Fresh Dough products, P.PHOTIADES BREWERY/Carlsberg (Greek & Cyprus markets)

1996-1998 J.N. LEOUSIS ADVERTISING
Account Director
Responsible for the accounts of HONDOS CENTER, MEGA SA/ EveryDay, POM POM personal care products, TRIUMPH INT’L/Triumph, Sloggi, HOM and KYKNOS canned goods

1993-1996 ASHLEY & HOLMES
Account Supervisor
Responsible for the accounts of COMMERCIAL BANK OF GREECE/, LOBELIN/Lanes multivitamins,AUTO MOTOR UND SPORT magazines, KISS FM radio station

1992-1993 GRAFIS ADVERTISING (BBDO GROUP)
Account Executive
Responsible for the account of AΝΕLOR SA/ L’Oreal, Garnier

1996 PROFESSIONAL DIPLOMA IN MARKETING -CIM
Chartered Institute of Marketing/UK

1994 LONG TERM ADVERTISING EDUCATION PROGRAM
Hellenic Management Association& Advertising Agencies Association

1992 ATHENS UNIVERSITYOF ECONOMICS & BUSINESS/ASOEE
Business Administration Graduate

FOREIGN LANGUAGES
Excellent verbal & written command of English. Fluent in French and Spanish