About Sandra
Sandra is a Marketing Communications expert with 28 years of experience, half of which have passed leading sales & marketing departments, while most of her life has focused in the advertising/communications industry in highly responsible positions. Her professional journey started in communications exploring both above and below-the-line fields extensively and becoming an expert in digital advertising and social media during the recent years. She has also managed a start-up building exports, and for a short period of three years was engaged in the international /public relations field but also in event management and the coordination of mega-scale events.
She has worked from marketing a country (i.e. Greece in the World Expo in Shanghai) to developing a startup in the food and natural cosmeceuticals industry, to advertising FMCG and services and to recruiting students from all over the world for an International University in Athens.
Today she is the marketing director of an International organization but also supports other companies representing their marketing and communication department.
Her diverse portfolio combined with many years of experience has equipped her with insights on multiple markets, rich experience in mar-com effective strategies, creative thinking, strong intuition, quick reflections and perception, and the ability to work effectively under pressure. She is often described as a “multi-functional” professional as she can easily work as a manager and a hands-on executive. She speaks fluent English, French and Spanish.
Experienced Director of Marketing & Communications in both public and private companies
and organizations
Extensive experience in Business Development
Fifteen year experience in advertising. Savvy in digital advertising & web analytics, as well as
well experienced in press- public relations and events
Extensive managerial and administrative expertise gained in top positions
Marketing Strategy
Strategic Communications
Project Management
Market /Competition Analysis
Digital Advertising
CSR
Social media management
Conference/Event Organization
Public Relations Press /Media Relations
Crisis Management
Website creation & content management
Direct Marketing
Leadership
Team Management
Client Management
2020 – To date
SOUROTI SA
Marketing Communications Director
2014 – To date
EUROPEAN PUBLIC LAW ORGANIZATION (EPLO) & EUROPEAN LAW & GOVERNANCE SCHOOL (ELGS)
Director of Marketing Communications
2012- To date
Business Development and Marketing Consultant (external)
Owner of PERFORMANCE CONSULTING (since MARCH 2020)
2011 – 2012
HARD ROCK CAFÉ GREECE RESTAURANTS-MUSIC VENUES
Sales And Marketing Director
2009 – 2011
GREEK GOVERNMENT
MINISTRY OF ECONOMY, COMPETITIVENESS AND SHIPPING
MINISTRY OF LABOUR AND SOCIAL SECURITY
Special Advisor PR and International Relations
WorldExpo 2010 in China which lasted for 6 month
Responsible for organizing high-level meetings
Liaising with foreign Embassies
Responsible for social media and web communication
Responsible for the Ministry’s presence at the International Posidonia Exposition of 2010 (developing concept – kiosk creation- communication material)
Coordinated the Corporate Social Responsibility Group -CSR activities.
Organized the Euro50 Group meeting in Athens
2008-2009 O! LIVE FACTOR (GAEA and BENOSTAN start up)
Business Coordinator
2008-1993: Worked in various companies in the Advertising Industry:
2003-2008 MSPS Below –the-line Agency FCB/GNOMI GROUP
Client Services Director
Clients: DIAGEO HELLAS, COCA COLA HELLAS, PAPASTRATOS-PHILLIP MORRIS, OTE, ELBISCO –ALLATINH, SONY ERICSSON, GALLAHER LTD, VIVARTIA, CCHBC.
2002-2003 UNEXPECTED ADVERTISING
Executive Director
Accounts of GERMANOS, KIKIZAS SA/ MELISSA
2000-2002 ΑDEL SAATCHI & SAATCHI ADVERTISING
Executive Director
Responsible for one of three major business units of the company, handling the accounts of
GALLAHER HELLAS/ Silk Cut, BSP SA/ PITSOS Home appliances, IASO Hospital.
1998-2000 LEO BURNETT ADVERTISING
Account Director
Responsible for the accounts of DIAGEO /Johnnie Walker, EMIRATES AIRLINES, PILLSBURY Fresh Dough products, P.PHOTIADES BREWERY/Carlsberg (Greek & Cyprus markets)
1996-1998 J.N. LEOUSIS ADVERTISING
Account Director
Responsible for the accounts of HONDOS CENTER, MEGA SA/ EveryDay, POM POM personal care products, TRIUMPH INT’L/Triumph, Sloggi, HOM and KYKNOS canned goods
1993-1996 ASHLEY & HOLMES
Account Supervisor
Responsible for the accounts of COMMERCIAL BANK OF GREECE/, LOBELIN/Lanes multivitamins,AUTO MOTOR UND SPORT magazines, KISS FM radio station
1992-1993 GRAFIS ADVERTISING (BBDO GROUP)
Account Executive
Responsible for the account of AΝΕLOR SA/ L’Oreal, Garnier
1996 PROFESSIONAL DIPLOMA IN MARKETING -CIM
Chartered Institute of Marketing/UK
1994 LONG TERM ADVERTISING EDUCATION PROGRAM
Hellenic Management Association& Advertising Agencies Association
1992 ATHENS UNIVERSITYOF ECONOMICS & BUSINESS/ASOEE
Business Administration Graduate
FOREIGN LANGUAGES
Excellent verbal & written command of English. Fluent in French and Spanish